AndreeaSimon
I'm Andreea Simon, a brand strategist and creative director working across fashion, digital media and event production — from Reebok in Boston to Afro Milano Fashion Week and Fashion TV Italia.
From brand identity and website direction to full creative campaigns, social media, e-commerce and experiential marketing, I turn ideas into brand experiences with clarity, culture and intent.
Independent fashion and lifestyle brand concept developed with a feminine, modern, and aspirational identity. The project includes visual direction, product mockups, brand positioning, and digital advertising ideas.
What if Reebok stopped chasing relevance — and started defining it?
In 2025 I joined Reebok's global marketing team in Boston as a Marketing Intern, working directly on brand strategy and storytelling initiatives for global campaigns. I assisted with trend research, Gen Z consumer insights, mood boards, and cultural trend analysis — contributing to projects at the intersection of sport culture, fashion collaboration, and brand innovation.
Gen Z and millennial consumers don't just buy products — they buy into worlds. The brands that win aren't the loudest; they're the ones with the most coherent cultural story. Reebok's story is already extraordinary: it dressed hip-hop before hip-hop was mainstream, it outfitted aerobics when women were finally claiming space in sport, and it has collaborated with everyone from Kendrick Lamar to Cottweiler.
The campaign idea is built on a single tension: roots as rocket fuel. “Original Future” repositions Reebok not as a nostalgia play, but as a brand that uses its past as a launching pad for the next cultural moment. Three pillars anchor the concept: Cultural Archive, Luxury Adjacency, and Community Futures.
Three phases: cultural re-entry via underground tastemakers → digital storytelling series → luxury capsule collaboration unveiled at a cultural moment.
Brand strategy at its best isn't about selling products — it's about giving people a story to belong to. Reebok already has the story. This concept is about finally telling it with the boldness it deserves.
At MODIVO S.A. (CCC Group) in Poland, I supported product development and collection coordination for international fashion and lifestyle brands. My work spanned trend research, market analysis, competitor benchmarking, and cross-functional collaboration between design, sourcing, and external supplier teams.
Experience supporting fashion production, backstage coordination, model preparation, designer communication, and brand presentation.
This work shows my ability to manage creative environments and turn fashion moments into brand experiences.
A quiet-luxury lifestyle campaign that follows one woman through her day — from a slow espresso on a café terrace, to the city's stone streets, to the studio.
The visual direction pairs a restrained palette of ivory, charcoal and gold with one signature accent — the burgundy bag that travels through every frame. Natural light, stone façades and sharp tailoring build a consistent, aspirational story designed for social media, e-commerce and paid digital placements.
“Strategy is beautiful when done with purpose.”
Brand and product concept work across consumer products, packaging, visual direction, and market positioning.
Market analysis, competitor benchmarking & consumer behavior mapping
Mood boards, colorways, material sourcing & visual identity alignment
Naming, packaging concept, pricing strategy & channel fit
Launch campaigns, influencer seeding & digital rollout strategy
Cross-functional collaboration with design, sourcing & production teams
KPI tracking, sell-through analysis & iteration roadmap
Editorial campaign footage showcasing fashion storytelling, street style, and brand visual identity — the creative direction behind MÀS by Andreea Simon.